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Pam

Perks and Mini fell in love in a world called Shitland, and neither of them felt like they really fitted in there. Together they planned to escape to Forevereverland, where things were much nicer. But Forevereverland was just too far away, so they decided instead to create a little bit of Forevereverland around them. They began to make things like art and toys, books, fashion, accessories and music - nice things that would help them forget they still lived in Shitland. Or maybe even change Shitland so that it was a little more like the place they wanted to be... Since their original honeymoon collection Introducing Perks And Mini in 2000, PAM has made comfortable, wearable clothes that are never dull. They use natural fabrics like cotton jersey and French terry because they feel better. They have no target demographic in mind and do no market research. They want anyone to be able to wear their clothes - anyone that likes them, that is!