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Nudie
Nudie is the "naked truth about denim". Besides leather, only denim has the ability to age so beautifully-formed by its user into a second skin. The longer it lives the more character it gets. Indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a peice of clothing; a pair of jeans is like a second skin, naked and personal.